marketing-email-advertising-online-33
Understanding the pros and cons of HTML emails
A plain old text email isn’t flashy, but it certainly gets your message over the net in minutes. When you’re using email to convey information back and forth between you and your friend, the text email is most efficient. On the other hand, if you’re marketing products or services, an HTML email does look nice. The difference between text and HTML emails is much like going to get a sub sandwich with your sister and meeting a potential new client. HTML emails are indisputably more visually attractive, but even in business, there are situations which are best served with the plain text email. Let’s take a look at the pros and cons of each type.
When you’re marketing a product or service on your website and you keep in touch with your potential customers via an e-newsletter, you’ll usually want to give your readers a choice between a text edition and the HTML version. Depending on your content, your readers may actually file your e-newsletters faithfully, right in a folder dedicated to your site. These people find your information so valuable, that they want to store your e-newsletter permanently, on their PC, as a reference resource. These readers often prefer a text version, simply in the interest of disk space.
On the other hand, if your site promotes artwork, food or nursery plants, the majority of your readers may prefer the HTML email version. Visuals can whet the appetite for products of this type far better than a text message. A text message including details of the exotic orchid hybrid, won’t get you many sales. The same email, with images and an attractively formatted page serves as an instant reminder to your potential customer. Your click-through ratio will whip the pants off the return you get on the plain text email.
When your HTML email is an e-newsletter, be careful in designing your colors and layout. In order for your readers to make an immediate association with your company, a consistent look is essential. Match the color scheme to your website for easy identification.
For business applications, always give your readers an option between text and HTML communications. Let them decide which serves them best.
For personal email formats, the disk space issue is not a major concern. It’s fun to make your own HTML layouts, just as you might design your own stationery. You can create HTML email templates for every member of your family and friends, if you like. BTW, this is a very cheap way to personalize your messages!
So there you have the pros and cons. HTML emails can bring sales and are by far the most attractive. Text emails do have their place.
Dealing with Junk Emails
Anybody who has an email id must have gone through the annoyance of receiving unsolicited junk emails in their mailbox. Advertisers use spamming to reach out to a wider population at nearly no cost. While the individual users only suffer with smaller problems because of spam, large organizations face huge cost impact in dealing with the spam mails.
The sophisticated filters these days usually keep move them to the spam folder the moment they hit the inbox. Yet there are some of those emails that find their way to the inbox and entice the unsuspecting mail user to click it open. Sometimes, this nave action can invite trouble. In any case, the information provided in the junk emails is unwanted and on no importance.
There are no perfect formulae to avoid junk emails altogether. From time to time, you are bound to get some mails that fool your spam filter. But it is not usually very difficult to identify them by just reading the heading. More often than not the subject line will be a product offering. You might not even recognize the sender. In that case it is best to leave those unread and delete immediately.
Sometimes, the mail can look genuine. It might use one of your friends names and may have a simple personal note for the subject line. You would hardly suspect your friend or acquaintance to send a junk mail. But once you open, the content would be totally unrelated. It might be just another offer of a free credit card or a mortgage loan. There is no way you can prevent this. But this has a rare probability of occurrence. For security reasons, do not open any attachments in the mail if it doesnt look genuine. This can prevent the emails from downloading any harmful content to your computer.
Never unsubscribe junk emails. Unlike their responsible counterpart companies, junk emails are not promoted my ethical means. If you click on the link to unsubscribe, there is a heightened possibility that you may be spammed more often. It is best to identify them as spam and leave at that. Always keep your spam filter on and any time a new sender is suspected to be a spammer, just add to the list. Even if you are using Outlook, this facility can be availed.
At times we are required to provide our personal details for accessing some information or receiving some alerts. You can create an alternate email address which can be used while filling up online or offline forms. Even if the information collector turns out to be a fake organization that spams your mailbox, you still have your primary id intact. There are numerous service providers that offer free email accounts and creating one doesnt take more than a couple of minutes of your time. This is one of the most effective methods in reducing the number of junk emails you receive.
Junk emails are a fact of life. But with prudent ways, one can reduce the number of such mails.
Avoiding the onus of spamming: marketing email advertising online is a delicate subject
Just about everyone is aware of how devastating spamming can be to your reputation. Let’s say you’re selling the most wonderful service that millions of people want. Your service is graphic design and you’re quite talented, if you do say so. You cannot simply send out a thousand unsolicited emails to people and businesses who might want your service. You could lose your ISP, your email might be closed and your web host might refuse service. All of your hard work has come to nothing. So how are you supposed to drum up some business?
There are several ways of marketing email advertising online which are not frowned upon and can give you great exposure without earning you a reputation as a spammer one of the worst monikers on the net! Let’s take a look at how you can be legitimate and successful, marketing email advertising online.
If you don’t now have a free e-mail newsletter available for your visitors, start putting one together now! You can hire someone to do it for you, or you can publish it yourself. Check out the many free tutorials available online, complete with templates and the information you need on auto-responders, etcetera. When you’re ready to publish, advertise your free e-newsletter on every page of your site. This gives you tremendous exposure. If your visitor considers your website valuable to their interests, they’ll sign up. The rules on marketing email advertising online require acceptance on the part of your recipients. The reader must request your e-newsletter, or opt-in.
Your e-newsletter must, of course, contain valuable information and links to more. However, you are also permitted to insert advertising within your content and regular features. Don’t overdo it and risk turning off your readers. Your advertising should be highly targeted to your reader. In the case of the graphic designer, perhaps your current issue contains a feature story on effective logo design. Construct a small group of leads which your reader may find of use, such as a print or e-book on branding, or another related product or service which doesn’t compete with you. This strategy of marketing email advertising online keeps your readers interested in what you have to offer while gaining commissions for you. This strategy also builds your readership. Word of mouth is a powerful advertising tool, with not the slightest hint of spamming!
Now that you’ve got your own e-newsletter going, it’s time to branch out to other readers, not in your customer base. Offer your feature e-newsletter articles to other related e-newsletters. You’ll be giving your articles away for free, but in exchange, you get a byline, with a link to your site! You may have noticed that all of this marketing email advertising online costs you nothing, except for the time you invest in searching out resources or writing an article. When you contact the owners of other sites, be discriminating. Choose those of high quality and large readerships, for the best exposure.
Marketing email advertising online is easy. Know your customer’s needs and target those audiences as precisely as possible.
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