With an email autoresponder, you can easily create and manage all your email marketing efforts They automate the task of contacting your prospects whenever you want As all internet marketers know, your email list is one of your most valuable tools when it comes to running an online business An email list is something you can count on, even if times are difficult What does that mean? Many people with websites dread the prospect of being "sandboxed" by Google; if you have a list, however, this would not effect your relationship with your subscribers at all Your subscriber list is essential to your business, so finding a way to manage and expand it would be very helpful It's common for new internet marketers to find that a lot of their time is taken up by simply writing and sending emails With an autoresonder, you can do all of this automatically and save yourself a great deal of time When you automate this process, you suddenly have more time freed up for things like generating traffic