As promised, i’d make a post and show the new house we have moved into, so first i will show you the house that we used to live in, this was a private rented house, we couldn’t do nothing to it, no decorating, no improvements or anything, admittingly it was a dumped.
This is the Front View
Even though we had a Gardener, to cut the front, the previous tenant planted all this in the front, where by the local rules was NOT allowed, so that dumped us with a whole lot of work, the back garden was a childs nitemare, with bricks, ponds, broken metal and a host of other hazards :
This was the day of the move
We had removed all the broken bits and pieces from around the garden, removed the wood rotten shed, the grass we had cut every other week but there wasn’t anything we could really do cause we were in the dip on that row of houses, and the drainage for the garden was non existent, so when it rained it flooded our garden.
BUT now we have moved house and we are settled not in a house but in a home, we still have a long way to go but the foundations are laid. Do you want to see our new home?
This is the Front of our New House
Right I know my van covers part of the house, i honestly do have a valet company coming out next week to do the van, can’t wait, two years worth of crappy handwashes lol, but the van only covers my office window, nothing exciting there. But as you can see its a MASSIVE difference to what we were in before. Its a 4 bedroom house, detatched, we do have a dining room, but we decided not to use it as that, so i have it setup as my office/dumping ground, once we fully unpack then it will become my office. We have a conservatory at the back of the house, so we use that as a kids room/dining room for the kids, its great cause we have the tv and console setup in there so there is NO hogging of the tv.
We were hoping to get in a avery for some bengalese finches, but that might need to wait until next year depending on what bills we have to sort out first, we’d also like to get a playhouse for the kids, there is space for both of these in the garden, wanna see the back garden ?
All that dirt section to the right, well thats going to have the playhouse next to the decking and then the avery over near the far end. All in all its a pretty awesome house, it’s also given me more breathing space, i seem to be more relaxed in once sense, but madly stressed in another sense lol.
I just want to thank EVERYONE who sent their wishes, and thoughts and promise now i’m back i will get my self in order more online and offline.
James
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Ranking high in Google’s search results can have a phenomenal impact on the success of your business.
You can either engage the expertise of a Search Engine Optimisation company, or if you have the time, there are some changes you can make to your website yourself.
Step 1: Keyword Research
What keywords do you think your customers would type in to search for your products or services? A keyword can be one word (e.g. “optimisation”), but multiple keywords or keyword phrases are usually preferred, because they are more specific and more likely to be what your customers are looking for.
Write down as many as you can think of. Brainstorm with your team. Think of alternative words. Consider geographical phrases if they are important to your customer (e.g. “house cleaning Hornsby”). Also, get some ideas from your competitors’ websites. Try to make a list of 20-30 keyword phrases.
Choose the two keyword phrases you think would be searched for the most. But also remember, the more competition there is for a keyword, the harder it is to achieve top rankings. If you want to rank high in Google for the keyword “insurance”, you have a very long journey ahead. So try your best to select two keyword phrases that are the most relevant to you business but that are not vague nor competitive. It’s a good idea to have 2 or 3 words in each phrase (e.g. “wedding catering services”)
Once you’ve selected your two best keyword phrases the next step shows you how to make some improvements to your home page.
Step 2: Web Copy
Web copy refers to all the words or text on your website. Because content is king in the world of search engines, your keyword phrases need to be placed strategically on your webpage to convince Google that your content is highly relevant to those keywords. The more prominent they are, the better. (Keep in mind that as important as search engines are, customers come first, so make sure your copy also reads well.)
Here’s how you can increase each keyword’s prominence:
- Place your keywords in headings, preferably at the beginning of the heading;
- Include keywords towards the top of the page;
- Bold or italicise keywords where appropriate;
- Instead of having a link to another page that says “Click here to read more “, reword it to include your keywords.
An important tip is to also include these keywords in your HTML “title tag”. Use your content management system to make these changes yourself, or perhaps ask your web developer to do it if you’re unsure how.
Once you have fine-tuned your home page, consider adding new content, such as detailed descriptions of what you offer, FAQs and informative articles about your products and services. (If you don’t want to write these yourself, they can be located for free on the internet – do a search for “articles directory”).
It’s also good to bear in mind that search engines can only read text, not pictures. Often web developers embed words in images to look better for website visitors or use Flash for animation, but this is a major impediment to search engines.
Step 3: Linking
Each link from another website to your website (not from your website) is considered by search engines as a vote of popularity for your business and will improve your rankings.
But it is the quality, not quantity, of the links that is crucial. The other websites should be relevant to your industry, and preferably highly regarded themselves. Ten quality links count far more than 500 links from arbitrary websites. In the same way your personal business network can have a significant impact on the success of your business, so too the online network you build on the internet.
Brainstorm all the relevant websites that could link to you, such as non-competing companies, and industry bodies and organisations. Write a friendly email to each describing the benefit their visitors would get in knowing about your business, and request them to create a link to your website. Most people will not respond first time round, so a follow-up phone call is usually required.
How do I monitor my results?
Monitor your rankings in Google over the next few months by typing your chosen keywords into the search box, and recording your ranking. Also look at your hosting reports to understand what search terms your visitors are using to find your website.
The above process can be also be repeated for each page of your website. Remember to keep updating your content, and continually increase the number of links to your website.
As you see your rankings climb you should see a corresponding increase in web traffic and a substantial increase in sales enquiries. Be sure to record the source of your customer enquiries, so you can measure the success of your marketing efforts.
Remember, if you measure it, you can improve it.
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